Amway has announced a new innovative skin line by Artistry, with products formulated with the company’s breakthrough “hydrating technology” – the Artistry Hydra-V collection.  

The line is based on the Nobel Prize-winning discovery of Aquaporins, and targets deep hydration. This comprehensive line provides up to 24-hour hydration for skin that feels soft, smooth and supple.

“Artistry Hydra-V products are for the younger consumer who is not yet concerned with the signs of aging but instead want skincare products to give her a beautiful, healthy complexion. This advancement in skincare technology epitomizes the Artistry® Forward Beauty platform and meets the balanced hydration needs of women younger than 35,” says Jackie Nickel, Chief Marketing Officer for the Americas Region. “It’s our first collection to focus on deep hydration for all skin types.”

The packaging is shown above. It looks high tech, with a metallic blue hue. The products are contained in tubes, bottles and jars, some of which have shiny slanted metaliized caps.